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WP Shoppable

The e-commerce industry is booming, and there’s no sign of it slowing down any time soon. Demand is constantly growing, there are plenty of opportunities in smaller niches, and for people who are willing to put in the time and effort to give their customers what they want, there is a whole world of profit to be made. If you’re just starting out, ecommerce can be a very attractive option, as there are so many options and niches to target, and the model is well understood.

That’s not to say that it’s as simple as opening a store and counting your profits: the e-commerce market is full of people who have jumped in expecting easy pickings, and most of them have come away disappointed. It’s not just these people you’re up against: it’s also behemoths like Amazon and eBay, who have all but cornered the market. Throw in thousands of Shopify stores and the regular big corporate giants in your local area, and you’re up against a whole lot of very stiff competition.

What you do need is something that sets you apart from everyone, and that can be tricky to achieve these days. How can you give your customers a shopping experience that makes you more attractive than established and trusted brands in your niche? For many smaller marketers, that question is usually answered by doing something a little different – and a little better.

One smart answer could be WP Shoppable, which is a WordPress plugin that lets you turn any image – of your products, for example – into a ‘shoppable’. It works by letting you place what are called ‘hotspots’ on an image with links. Say you have a picture of a desk with a computer, a cellphone, and a tablet.

You could make hotspots for each of these in the image that visitors could click to buy. When used with lifestyle marketing, this can be really powerful, as you’re selling an idea rather than a necessity, and high-quality images are absolutely required here! What’s neat is that this program lets you promote just about any affiliate program you can think of: you’re not stuck with just one API, which is a huge advantage if you want more freedom.

You can also get some smart upgrades: one that makes this automatically add affiliate products in your niche from Amazon, another that gives you a developers license for use on client sites, and a final one that gives you a trial for iMarketer club, which gives you some of the hottest tips and training on successful marketing from leading experts.

If you’re looking for a way to dramatically increase your site commissions, then this is a fantastic little tool that gives you a quirky way to sell that’s actually deadly effective. It’s easy to use and get started, while delivering fantastic results that you’ll love.


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