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Blogging For Your Business Is A Huge Advantage

This Is Why You NEED A Blog For Your Business image

Though the definition of a blog is technically a “web diary,” they have grown to become so much more than simple diaries. Many marketers will miss out on the traffic and revenue generating opportunities of blogging because they don’t feel they are worth their time. In truth blogs have evolved into content management systems that just happen to be set up in a website template that also has RSS feed capabilities. Though there are many more reasons to blog than not, I have come up with the top 7 reasons you need to blog for your business.

1. Keeping up to date – By publishing a regular post to your blog, it helps you to keep your audience and customer base up to date with what you are doing within your business. It makes it easy to advertise when you have something special coming up in the near future.

2. Attract new visitors – By blogging, it can help to attract new visitors to your website. Every time you post a new entry, it will become viewable by the search engines which will direct new people to your website. When your blog posts answer questions that visitors have, it can help to qualify new leads.

3. Blogs and RSS feeds rank higher – Search engines love blogs because they are a source for constant new content. Couple your blog with the RSS feed and it will attract more search engine traffic. Every time you update your blog the search engines are notified of the update and the feed. This brings in new traffic.

4. Build reputation – By posting regularly to a blog, it helps to establish you as an authority in your niche. After a while of posting regularly, your audience will be able to see that you are an expert in your field.

5. Monetization – Blogs and RSS feeds are very easy to monetize. You can set your blog up with PPC networks and start to collect revenue every time someone clicks on a link on your blog. Not many people know that PPC networks also like to pay for clicks on RSS feeds, too.

6. Lead generation – Blogs are an excellent source for generating leads. Even if you choose not to allow ads to be placed on your blog, you can still collect the leads yourself. Leads that you collect from your own blog just happen to be some of the best leads that you can get. People who join a mailing list on your blog are already have a predisposition to your message.

7. It’s the easiest way to establish a presence – Creating a blog and RSS feed is the easiest way that any business can generate a presence online. Whether as part of a larger business, or simply a person wishing to start marketing online, creating a blog is the fastest and easiest way that there is to make an impact in any industry. Though there are free blogging platforms available online, it is highly recommended that when you set out to create your own blog that you set it up on your own domain and hosting.

As you can see from this list, there are several really good reasons for having a blog for your business. If you can generate a list of at least seven benefits for starting an internet marketing method that is both free and easy, then you would be a fool not to start using the method right away.

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