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One of the best ways to get attention these days is with video. There are many reasons for this; people prefer watching video to reading a lot of text, video tends to grab more attention in crowded online lives, and of course, video is a much more effective medium for getting your message across. Add in other benefits, such as being a great way to personalize yourself and build a relationship, as well as an easy way to build on your SEO, and it’s not hard to see why many marketers harp on video marketing as the second coming.

Of course, it isn’t that easy. Despite all these benefits, there’s one huge elephant in the room that all marketers struggle to deal with; making videos just isn’t that easy! A good, professional video is worth its weight in gold, and you will easily spend thousands with a studio if you get them to make it for you. The alternative? Spend thousands on a course, or hundreds of hours of your time learning how to make great videos.

There is a third way, however, and one that means you don’t need to spend a lot of money or time: using smart tools to make the videos for you. One of the best on the market today is ARVO, a smart new video assistant that will also act as your video marketing and ranking suite at the same time. Pretty much everything you think you might need here from A to Z is included, together with a lot of things you never thought of (but can’t live without once you use them).

You start with a research and CC video finder, a fab little tool that means you don’t have to make your own video. Instead, you just insert your keywords, and then this tool will search for videos with CC (Creative Commons, not closed captions) rights that you can start using today. CC typically means that you don’t need permission to use the video, so this is all legal!

Once that’s done, it will show you those videos, and you can customize them into something that’s solely yours with watermarks, audio, background music, text bars, and lower thirds. This part may sound a little intimidating, but it’s actually a breeze; there’s also a walkthrough course provided to help you learn how to use this fast and understand how to make the most of all the available features.

Following this, your video is ready: now you can get it out to the world with just a few clicks, getting Google page 1 rankings and traffic with this tool’s Live Streaming Tech; Google and YouTube place algorithmic importance on live streaming, so you can take full advantage of this the easy way.

This is a smart, easy way to start leveraging video for your own business without all the hard work, effort, and time commitment that you would otherwise need to invest. If that’s something you want, then you can’t go wrong with this.


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